Founder Note

by Zen Pradnya on Jan 06, 2023

Founder Note
We wanted to take a moment to express our heartfelt gratitude for your support of our sustainable fashion brand. Your business and continued support means the world to us and we are grateful for the opportunity to create more ethically made designs for you.

At THIS IS A LOVE SONG, we are committed to creating what we call the essenTIALS - clothing that is designed to be timeless and has a positive impact on people and the planet. Your purchases have helped us plant trees in Borneo as well as support our team in our ethical garment studio in Bali that hand make each piece with love.

Your support allows us to continue this mission and make a difference in the world through fashion. As you may know we have also launched another initiative this year called TIALS.World which will help us establish sustainable fashion the new standard through the power of web3.

You may have heard about Nike going into Web3 under the name SWOOSH. And some of you may have heard about NFTs too. Web3 allows co-creation opportunities and we are adopting this as a business so that you can be involved in the world of TIALS whether that be creating your own sustainable fashion outfits or unlocking other opportunities and benefits such as discounts, perks, and royalties. The NFTs are the passes that enable this - think of it like your Equinox gym membership or Soho House membership but it is digital and transferable.

In October 2022, we decided to launch 2,222 NFTs aka digital membership passes which have since been sold out. These exclusive TIALS.World digital membership passes give you exclusive year-long discounts on all THIS IS A LOVE SONG products and access to exclusive events and experiences both offline and online. We hope that this membership will help us to strengthen our connection with our loyal customers and create an even more meaningful shopping experience for you. Although the passes are sold out, you may purchase them on the secondary market here.

We understand that web3 is a new digital frontier that can be exciting and overwhelming at the same time and therefore for 2023 we will focus on integrating a seamless experience for you as we are bringing in more digital fashion experiences to further our sustainability initiatives.

We have many exciting things planned for 2023 and here is what you can expect from us in the next few months:
  • New Spring EssenTIALS collection
  • Sustainable Fashion Community Challenge
  • TIALS.World merchandise collection launch
We will also be publishing our tree-planting report for 2022 to update you on #onetreewithTIALS which is our initiative with Forest Smoothie and 1% for the Planet.

As we wrap up the year, we would love to get your feedback on how we can improve our brand experience for you in 2023 and we would appreciate your time to complete a short survey to win a $100 gift voucher for our website.

Again, we’d like to thank you for choosing to shop with us and for being a part of our journey towards a more sustainable future. If you have any questions or concerns please feel free to respond to our email and if you’re ready to jump into all things web3 with TIALS.World join our discord here.

Happy holidays and see you in the new year!


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