Here at THIS IS A LOVE SONG we encourage and practice a sustainable approach to fashion. We believe it is important to make ethical choices to minimise the impact the fashion industry has on our planet, which is why we follow a zero-waste model.
The traditional sales model for fast fashion brands often leads to a surplus of unsold inventory. On average, 35% of all materials in the supply chain end up as waste before a garment or product reaches the consumer, and excess stock is one contributor towards this. Other contributors to supply chain waste include fabric off-cuts, unusable garments due to design changes, and some brands even incinerate their clothing themselves - sometimes to preserve reputations of exclusivity.
Textiles sent to landfill take decades to degrade whilst emitting harmful greenhouse gases, a major contributor to global warming which has a drastic impact on the earth for all nature, animals, and humans. A Zero Waste approach avoids this.
WHAT ARE WE DOING?
We have recently released the Golden Hour 2.0 collection on a pre-order basis, and we do the same with all our collection items to avoid waste. Pieces from our main line are made in small batches and we avoid holding unnecessary stock. Your items are made with love by our small team at our Fairtrade studio in Bali, Indonesia. All orders are shipped within 5 days so we don’t keep you waiting long! We hope that our zero waste mission resonates with you and makes it worth the short wait.
We save our off-cut fabrics from going to landfill by upcycling them as much as we can. We transform the material into scrunchies, tote bags and, even uniforms for our staff.
We hope you can support our Zero Waste approach for a sustainable future and encourage you to shop mindfully for quality pieces that you will keep season after season.
Our no plastic policy delivery looks like this.
We are using left over fabric and production off-cuts to create these everyday tote bags. These upcycled bags are going to be released May 10.