Empowered Women, Empower Women: A Sustainable Fashion Love Story
by Stephanie Vermaas on Sep 24, 2021
It all started with a deep feeling of frustration for me- a first-generation immigrant turned Harvard graduate. I was attempting to find a place to purchase ethically made and sustainable products, especially those from female and minority founders. Unfortunately, such a place simply did not exist in the online space. So, being the problem-solver I am, I set out to change that, and StoreyLine was born.
Across the Pacific Ocean, Stephanie Srikandi, half Dutch half Indonesian globetrotter, was building a sustainable fashion empire in Bali. She developed a manufacturing studio to create high-fashion meets streetwear brand, "This is a Love Song" (TIALS). All of her clothing is fair trade, and all of her employees are fairly paid. She touches the product from design all the way through shipment, allowing her to sell products with confidence that they're ethically made.
We were making impacts on our own simultaneously, what might happen if our paths crossed?
As luck would have it, that is precisely what happened earlier this year. After interacting on social media, we realized we aligned on our shared mission so well that we quickly partnered, and TIALS became one of the first clothing lines offered on StoreyLine's marketplace.
In the world of e-commerce and fashion, life often feels competitive and stressful. Consumers rarely know who made their clothes or even where they were made. General trends have leaned towards convenience and "fast fashion." The industry is still vastly male-dominated, even though females are the primary consumers.
Here are five fast facts about "fast fashion" from the United Nations Economic Commission for Europe to keep in mind when shopping from any of those "shiny" online retailers:
- The fashion industry creates 20% of the world's water waste.
- Producing a single cotton shirt requires nearly 714 gallons of water.
- We can thank apparel manufacturing and raw material sourcing for 10% of the world's carbon emissions.
- 2.1 billion tons of waste are created each year from clothing thrown out by consumers.
- 1 in 6 people, 80% of whom are women, work in the fashion industry and are generally overworked and underpaid.
However, change is coming, and we realized that when women radically support one another in both business and friendship, that success and impact can multiply tenfold.
Today, we are so excited to launch the first curated collection of StoreyLine exclusive products from This Is A Love Song. This line represents what two women can accomplish when we set out to make a difference in the world. Not only does it deliver clothing for the boardroom and the bedroom, but it also delivers the confidence that comes with wearing something that did not harm the planet, its animals, or its people. Each person who purchases from StoreyLine x TIALS is voting with their wallet. When you wear this line, you're voting to support female founders creating ethical products made of sustainable materials. Does it get any sexier than that?!
Here’s a look at the pieces we’ve added to the collection for you:
TIALS Logo Camo Set
Perfect for the female on a mission to make a difference, these camo pieces are comfortable yet badass additions to your wardrobe.
Double-lined sports bra with TIALS logo adjustable band in a camo print. The ultimate support for your active lifestyle!
Versatile enough to be worn as a top, bralette, or sports bra. Fully adjustable.
Bikini Cut Panty
Wear them under your favorite pair of jeans or while lounging around the house.
Sleek bike shorts in camo print featuring white elasticized TIALS logo waistband.
Is there anything more empowering than that StoreyLine orange and “Girl Power”? Channel your inner Sporty Spice with this epic set
Featuring “Girl Power” on the bust and a racerback fit.
Featuring “Girl Power” on the sides that will surely make your girl power stand out!
Out and About
As the world slowly opens back up, you’ll want to look and feel your best. Why not make sure you add ethically made and sustainable to the equation too?
Meet your new sexy bare-back essential, the Oda Top. A classy cropped halter top made out of form-fitting and breathable cotton.
Throw on the Paloma Dress for any quick casual look or dress it up at night with a pair of heels and some gold hoops. Comes in a custom-dyed Midnight hue, made out of a soft eco-friendly Bamboo fabric that flows beautifully.
Cora Linen Pants
The everyday essential pants that you’ve been looking for, meet the Cora Pants. They’re casual, cool, and comfortable. Made out of breezy linen fabric to keep you cool.
Farrah Wrap Dress
Meet the Farah Wrap Dress. The everyday kind of dress you can move in, featuring long sleeves and a wrap front detail. Made with incredibly soft eco-friendly LENZING™ ECOVERO™, Viscose fibers that are derived from sustainable wood and pulp, coming from certified and controlled sources.
Harlow gives us all those Monday morning, work-from-home vibes! Look cute and feel cozy in the adorable set.
Cozy long sleeve crop top made out of eco-friendly recycled baby terry fabric with a TIALS embroidery detail. Comes in a soft pastel tie-dye.
Cozy waffle knit white joggers with elastic waistband, and TIALS embroidery detail. made out of eco-friendly recycled baby terry fabric. Comes in soft pastel tie-dye.
If you want to join the StoreyLine x TIALS club (which you totally do, and you can totally sit at our table), click here to shop. If you grab your favorites early enough, we've got 20% off for you using “TIALSXSL”!